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We explore how Google Hotel Ads can help hotels increase their direct bookings, and share best practices to ensure your hotel generates the best results

Technological leaps, extensive repository of buyer data, and billions of active users make social media marketing a key tool to establish your hotel voice

There was a significant increase in mobile bookings – in June, traffic came in at 77% and in July, mobile revenue contributed 60% of revenue

trivago is transforming its Gross CPA model to a Net CPA model for independent hotels, which will take cancellations into account when charging commissions

Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat cements TikTok as a top channel for hotel marketers

I have been asking myself what would be relevant in the metaverse and if some forms of optimization and revenue management could be applied to the Web 3.0?

A newsletter helps your audience gain a better understanding of your brand and you can build relationships with existing as well as potential guests

Your website is the center of your hotel’s web presence. Your website is where guests look to validate their decision to book, whether direct or indirect

A more holistic online commerce strategy, consisting of new and established methods, is being taken by hotels to reach new customers and produce revenue

We are going to show you why creating a hotel SMS marketing strategy makes sense, how to implement it, and examples of it working effectively