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A Tactical Approach To A Cookieless Campaign

Hotel marketers can activate three datasets across channels to reach travelers. Here’s our tactical approach for capturing cookieless direct bookings

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Hoteliers, Improve Conversions With Email Marketing

What is great about email marketing is that it is a medium you own and have full control over. Create data-driven email campaigns and capture higher ROI

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Google Analytics 4: What Is It And What Do I Need To Know?

The release of Google Analytics 4 offers a range of new features including many that were previously available only to customers who paid for Analytics 360

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The Value of Consolidated Marketing Reporting for Hotels

To make informed, strategic decisions, you must analyze marketing performance on key channels. Let’s look at what a hotel marketing report must include

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Revenue Management Needs to Think Like Digital Marketing and Vice Versa userguest revenue hub video thumbnail

Revenue Management Needs to Think Like Digital Marketing and Vice Versa

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

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Smart Hotel Marketing Strategies for You to Follow and Bag Profits

These five marketing strategies are not just directed towards online marketing but also the basic ideologies that hoteliers need to adopt

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3 Hotel Website Tips to Get More Direct Bookings in Summer 2022

Hoteliers who visually convey their unique look and feel, personality, and brand via their website, are more likely to appeal to guests emotions

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resort beach in summer season reflecting importance for hotels to include tour operator business into their revenue management strategy

Enter the Summer Season on Your Hotel Website

Website visitors will often leave your website to compare prices on OTAs and other sites as everybody wants the best summer deal and understandably so

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general manager hotel marketing wishlist based on trends for 2023

25 Point Checklist to Audit Your Hotel’s Total Online Presence

This 25-point checklist will help your branded hotel identify gaps in your total online digital strategy. You can then begin to work out a strategy

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Metasearch: What In The World Are You Waiting For?

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level

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