online

Hotel marketers can activate three datasets across channels to reach travelers. Here’s our tactical approach for capturing cookieless direct bookings

What is great about email marketing is that it is a medium you own and have full control over. Create data-driven email campaigns and capture higher ROI

The release of Google Analytics 4 offers a range of new features including many that were previously available only to customers who paid for Analytics 360

To make informed, strategic decisions, you must analyze marketing performance on key channels. Let’s look at what a hotel marketing report must include

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

These five marketing strategies are not just directed towards online marketing but also the basic ideologies that hoteliers need to adopt

Hoteliers who visually convey their unique look and feel, personality, and brand via their website, are more likely to appeal to guests emotions

Website visitors will often leave your website to compare prices on OTAs and other sites as everybody wants the best summer deal and understandably so

This 25-point checklist will help your branded hotel identify gaps in your total online digital strategy. You can then begin to work out a strategy

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level