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If prices are identical on OTAs and the hotel website, nearly 70% of respondents prefer to book on OTAs, and only 30% prefer direct booking

Whether you are tasking your in-house team or outsourcing to an agency, resources, both time and money, must be determined to dedicate to social media

We’ve come up with three key takeaways from viral marketing campaigns that can help increase your hotel brand’s presence

These hotel marketing strategies will help you achieve the primary objectives of hospitality marketing: building brand awareness and generating demand

Enhanced CPC is assigned at the campaign level. Google takes the effective bid an advertiser sets and adjusts it based on how likely the user is to book

Your hotel may win over the minds and hearts of your tourists and push them one step closer to a reservation by applying these 10 ideas to your website

Once you discover the power of mapping a hotel guest journey, you can’t ignore the importance of creating one for your properties

After two years of pent up travel frustration, new flight and hotel search data indicate that consumers are planning to travel this spring and summer

Designing a winning distribution strategy is not an easy task. It needs to be constantly improved to maximize the profit of the hotel

There is no doubt a hotel should have an Instagram account. The tougher question is, what photos should independent properties be posting on Instagram?