online

You will soon discover the importance of SEO as a hotel marketing strategy and how you can use it to drive in more visitors for direct bookings

There needs to be a combined effort between the behind-the-scenes technical and your front-end content in order for your SEO strategy to soar

The team started to look for an effective way to elevate the online guests experience and engage with those visitors before abandoning the website

Within the booking funnel, one wrong move can ensure a prospective guest takes their business elsewhere and, in some cases, they may never look back

When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil

The All-Inclusive Photo Project offers stunning photos. Our industry needs to evolve and that starts with representation in our marketing campaign imagery

The cookies most likely affected by these fast-upcoming changes lie within third-party data. This is where demographic data and user behaviour are collected

Your website can help you unlock revenue if it’s professional, attractive, and fully integrated. There’s a lot that goes into accomplishing this

When considering how to market your hotel website, there are many marketing strategies, and you will need to focus on the ones that are easy to implement

According to flight research data, demand for low season flights in Greece began to form as early as end of February, before growing significantly in March