online

Not only can SEO increase your quality and quantity of website traffic, but SEO can also help to improve the user experience of a website

The look-to-book ratio gives a reality check of your website’s quality and tells you if it is effective enough to make good sales

There are several strategies you can use to optimize your hotel website for increased conversions and lower booking abandonment. Here are five to consider:

Hoteliers across the board are leveraging both traditional and new channels for a more holistic and dynamic distribution, guest booking and revenue strategy

The right distribution mix for your hotel will depend on who is your target audience, what other hotels in your comp set are doing, and your overall budget

Videos are simple for guests to consume and share on social media. At the end of a long day, it’s easier to press the play button than stare at a wall of text

There are times when a hotel has the opportunity to present themselves as the remedy to travelers’ post-holiday blues; the Annual Sale is that opportunity

We take a close look at why hoteliers are taking advantage of Google My Business and discuss how optimising it can reinvent your hotel online presence

Bespoke websites are often seen as the perfect way to showcase this uniqueness. A seamless user journey can be a tremendous deciding factor

So how has Google impacted the booking journey for travelers, and how should those insights shape hotels’ strategies moving forward