online

When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information

Older and younger travelers may have different preferences and ways of reading and writing reviews. Listen to your guests’ needs and show you really care

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today

A hotel website is where the conversions happen and the path to get the guest there is where your social media strategy is leveraged for optimal influence

As a result, it reduced promotional spend by 48%, influenced 120+ bookings of website visitors and resulted in +£29k extra revenue from low-intent users

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

Attracting new guests to your hotel can be challenging. To succeed at marketing your hotel, you must know what NOT to do to avoid jeopardizing your efforts

The hotel booking engine acts as an intermediary, allowing customers to search for and compare products, make reservations, and complete transactions online

We dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website

Complex – there is no better word to describe today’s booking process. Year on year, travelers’ expectations are evolving, and so is their purchase journey