online

At each journey stage you can turn a guest into a brand champion. Hotels that get it right can gain more referrals, positive reviews and increased revenue

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

Along with content parameters, the core update included revised spam policies to address the increasingly sophisticated, targeted approaches

Monitoring SERP volatility and adapting your strategies is key to maintaining search visibility. You’ll have to dance with Google to maximize its power

We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings

On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster

Make your website the pillar of your online marketing that sets you apart from your competitors to better sell your hotel directly

Tackling booking engine abandonment requires a strategic approach. By implementing these tactics, hotels can turn hesitant browsers into satisfied bookers

Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.