online
Using emotion effectively in digital marketing
Technology enables hoteliers to make what has become the all-important emotional connection with guests, according to speakers at the annual Digital Marketing Strategy Conference. The conference, which is organized by […]
Expedia brings Meeting Market out of the shadows
Expedia’s under-the-radar site Meeting Market is looking to expand beyond its current German base and become a pan-European, if not global, portal for the MICE sector. The site brings […]
Four ways hotels can better compete against Airbnb
NB: This is an article by Alex Shashou, President & co-founder of Alice. There has been so much debate over the impact of Airbnb to the industry following CBRE’s research […]
Best Western CEO has concerns over Airbnb (but doesn’t mind selling rooms on it)
Back in July 2015, Best Western CEO and president David Kong started writing a blog known as “It’s Personal“. “As the name implies, I’ll take on issues that I’m […]
A need for speed in business travel booking systems
Business travellers continue to be frustrated about how long it takes to book travel as well as lack of flexibility in systems says research from Egencia. Expedia’s business travel […]
How to develop a content marketing strategy for your hotel
NB: This is an article by Melody Ciria, Destination Marketing Specialist at E-Marketing Associates Every hotel has their own unique story to tell, therefore hotel’s need to make it […]
Ctrip empowers MakeMyTrip in mobile
FLUSHED with funds from Ctrip International’s US$180 million investment in it, MakeMyTrip (MMT) is surging ahead with the goal of being the dominant player in the mobile and accommodation space. […]
Hotel Marketing: dangers of duplicate content
NB: This is an article by Megan Harr, Senior Copy & SEO Specialist at HeBS Digital Defining Duplicate Web Content Even the most discerning digital marketing professionals and hoteliers need […]
Travelport enjoys hotel booking role and payment IT growth
Travelport hopes to strengthen its position as one of the leading hotel distributors after seeing its total number of booked room nights increased to 65 million in 2015. The company has […]
Treat your hotel website like a beautiful store window
NB: This is an article from SiteMinder, a leading cloud platform for hotels World-famous retailers such as Macy’s in New York and Harrods in London are renowned for their […]
