online
The Battle for Direct Booking: How Hotels Are Stepping Up
NB: This is an article by Spring Engage Finding a hotel room online has never been easier. In fact, 60% of all hotel bookings are now done digitally and the […]
The Future of Travel: Glh sets out its vision for hotels
Glh, the largest owner-operator hotel company in London, is poised to roll out its ‘choose your own room’ booking platform as it seeks to transform way the sector operates […]
How to Use Your Hotel Instagram to Super Charge Bookings
NB: This is an article from NetAffinity Your hotel Instagram is, in many ways, the ideal social platform for travel marketing. It combines two powerful aspects of social media […]
A Multi-Channel Strategy to Driving Direct Booking
NB: This is an article by Kenny Lee, VP Marketing at Revinate We have been hearing a lot of buzz, and frankly, confusion, about the role of Google in […]
Your Hotel Email Marketing is Wrong. Here’s How to Fix It.
NB: This is an article by NetAffinity According to the Direct Marketing Association, email marketing generates a whopping 2500% ROI. While there are a variety of useful channels you […]
How to optimize travel search results with an analytics framework
NB: This is a viewpoint by Tony Gray, senior director of North American Consulting Services at Webtrends. Recent news about Expedia’s Accelerator program for hotel listings has opinions swirling […]
Will SERP Changes Impact Hotel PPC?
NB: This is an article from FUEL The hotel industry has seen the Google SERP change pretty drastically over the past few years and the latest update was more […]
Google, travel and intimacy
Should companies involved in the travel-planning process be concerned about the release last week of Destinations on Google, a mobile format designed to help travelers get from the top […]
Google tackles OTAs with vacation-booking tool on mobile
Google is taking the travel industry head-on with the rollout of its newest tool, Destinations on Google, which lets consumers discover and book their next vacation entirely via mobile […]
Its time for the Moneyball of destination marketing
Destination marketers are rising up. Or as some of them put it: geeking up. They’re daring to bypass their ad agencies and parse big data to figure how to […]
