online

Where a one-size-fits-all approach to email marketing might have worked in the past, today effective email marketing requires personalization. With the volume of email that your audience receives, traditional batch-and-blast […]

As social media networks continue to evolve at a breakneck speed, so does the demographic of users on the respective platforms. We looked at the data and pulled together current […]

As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to […]

In the past five years, the avalanche of data coming from social media and website analytics has enabled marketers to produce more relevant messages than ever before. Rich with customer […]

NB: This is an article from nSight It is not big news that online travel websites are influencing what consumers see online. What is news is that hotels can increase […]

The challenge of optimising for Google search is increasingly coming down to understanding how it is using artificial intelligence to emulate how the human brain works. Addressing travel industry professionals […]

We all know that high-quality images are important in telling your property’s story, and grabbing the attention of travel shoppers as soon as they hit your website. Images are an incredibly […]

NB: This is an article from eMarketing Associates Once you’ve launched your hotel website, it’s important to track and measure its success along the way. The best way to determine […]

Customers are engaging with your brand across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets; but regardless of how they engage, they expect a customised, […]

Virgin Hotels has just one hotel online—The Virgin Chicago—which opened in early 2015. So its digital marketing has been a study in focus. Yet not for long. The U.S.-based lodging […]