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The perfect metasearch engine is yet to come
None of the main metasearch sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. […]
What Travelers Look for in Online Hotel Profiles
NB: This is an article by Rebecca Pokora of TrustYou In today’s world, travelers suffer from information overload and too many choices. Online travel agencies are popular not only for […]
Hotels Increasingly dependent on OTAs
HOTREC, the European trade association of hotels, restaurants and cafes, unveils the results of its second hotel distribution study, based on responses from over 2000 hoteliers. The results show an […]
Facebook Canvas for Hotels: Innovation in Mobile Marketing
With hotels mobile traffic accounting for 47% of hotel website visits in the first quarter of 2016, we’re constantly on the lookout for the latest and greatest ways to help […]
How to Drive Qualified Traffic to Your Hotel Blog
By now your hotel website should have a blog, but that’s only one step of the process. Running a blog on your hotel website is one of the most cost […]
Metasearch Sites: A Marketing Channel for Your Hotel
Metasearch has rapidly emerged to become one of the leading ways users can find cheap deals for travel, in arenas from air fare to hotel accommodation. This has significantly changed the […]
Using Social Media and SEM to Drive Group Revenue
Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group meetings business accounts for 40% of the overall revenue for their US […]
8 Ways To Drive Traffic To Your Hotel Website (Pt2)
In Part 1 of this two-part series, we outlined 4 important areas of focus in your digital marketing strategy, to help drive more quality traffic to your hotel website. By […]
8 Ways to Drive Traffic to Your Hotel Website (Pt1)
With an unlimited amount of travel options available online, one of the major challenges hoteliers face is how to drive traffic to their hotel website. And not just any old […]
Hotel bookings receive chatbot treatment
DMI International has joined forces with a travel distribution technology company to implement natural language processing into a chatbot that leverages IBM Watson’s platform to respond to users’ hotel search […]
