online

Google set its eyes on the travel industry a while ago. Travel is one of its top ad revenue sources. The Priceline Group alone reportedly spent a big chunk of […]

Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution […]

  This is a Q&A with Petr Palas, CEO of Kentico What are the most common mistakes hoteliers make when it comes to developing their website? Given the competitive market […]

Last month, we hosted a webinar that addressed how hotels can use smart digital marketing to optimize their booking funnel and boost direct bookings. We spoke with four industry experts […]

Three key elements to consider right now: Millions of potential hotel guests visit TripAdvisor every month to plan their journeys, at present, the company reports an average of 390 million […]

Spring trends in hotel search With trivago’s 1.4 billion annual searches, we see many clear trends in user search behavior and preferences. From that data*, we ascertained some best practices […]

Having just spent three months based in its Asia offices, Sebastien Gibergues, Head of Leisure and Online Travel at Amadeus, is better able to appreciate the different way the Asia […]

The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the […]

Metasearch is one the most effective channels to drive bookings to in-need properties. The availability of flexible bidding tools in the metasearch channel allows advertisers to be very specific in […]

When it comes to your hotel’s digital marketing strategy, your KPIs are the bedrock on which your success rests. We’re here to help. With these 6 essential KPIs, your digital marketing […]