online
How Paying Closer Attention to Guest Reviews Can Impact Your Hotel’s Bottom Line
Each day, hotels across the industry put themselves at risk of losing hundreds, or even thousands of dollars… simply by doing nothing at all. These hotels, many of which are […]
How to Create a Strong Search Strategy for your Hotel
A strong search strategy is crucial for driving direct bookings to your website. The vast majority of online experiences begin with a search engine, so the risk of a poor […]
Feature Disparity in Google’s Hotel Search
In recent months, Google has added new filtering options for the two main ways users interact with a Hotel Ads, localuniversal (the knowledge panel in organic search) and mapresults (Google […]
Three Powerful Social Media Indicators That are Overlooked
In recent years we have been noticing the rise of social media channels as a way for businesses to communicate and engage with their customers. According to Statista, social media […]
Are You Driving Social Media Traffic To Your Website?
By now, virtually all hotels have at least one social media channel that they use – most likely Facebook. They might also use some others; Instagram, Twitter and Snapchat being […]
6 hotel booking trends we’re watching in 2017
The travel industry has some major changes ahead of it. Virtual reality marketing, voice-controlled travel booking, and the growing ambitions of brands such as Google and Facebook all look set […]
Report: 78% of All Online Hotel Reviews Come From the Top Four Sites
In 2014, Revinate performed a deep analysis of its online review data and evaluated more than 20 million reviews from 80,000 properties in 125 countries. Last month, we released […]
The Hidden Chasm: Why Your Bookings Keep Falling into the Abyss
The guest’s road from your hotel marketing campaigns, to your website and finally to online booking is a delicate, razors’ edge journey filled with several opportunities for the customer to […]
Why Site Weight Matters for Your Hotel Website
What affects how quickly your website loads? Why does it matter? There are many different factors which have an effect on how quickly your hotel website loads. Processing power, browser, […]
Selling Hotel Experiences for More Direct Bookings
What is it that makes your hotel distinctive and memorable? A great Experience! These days, for a hotel to stand out, you’ve got to offer more than comfy rooms and […]
