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Whether the crisis at-hand is local or global, you can guarantee that the situation–and its impact on your hotel–will be evolving by the second. NB: This is an article from […]

Let’s take you through some updates Google have made over the last couple of months and how they are moving to make search even more convenient by improving the online user experience

We believe some US metros may be approaching a “floor” in terms of demand based on declines in hotel search traffic beginning to flatten after the CDC and US govt advised size limitations

If this crisis has taught us in hotels anything, it is to think the unthinkable. Only a few short weeks a drop in RevPar might have been our biggest concern

With everything that’s happening around the world and within the hotel industry specifically, it’s important to adapt your marketing and advertising strategies NOW. NB: This is an article from Fuel Travel […]

Whilst travel bookings are clearly down year-over-year, we are seeing an early spike in global travellers opting for longer lead times and booking flights to the UK and Spain for January 2021

As more European countries close borders, it is wise for hotels and OTAs to conserve all possible budget until the situation stabilizes, while finding the most promising areas for opportunity

Years into an ongoing tug-of-war over direct bookings, it’s fair to say that OTAs still stir up a lot of angst within the hotel marketing community

While the overall declines in search behavior and the rise of cancelations present headwinds for all travel marketers, pockets of opportunity still exist

Google is back at it, adding another vital feature to results in its Hotel Ads product to help users decide where to book: pictures of the rooms