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After the introduction of UK Digital Services Tax, Google confirmed it will pass on the cost directly to advertisers (ie. hotels, OTAs etc.)

One thing hotels can do during lockdown is to improve your hotel website’s SEO, mainly because it takes time. Its results may take 3-6 months

Having an accurate conversion rate and understanding of your website traffic is important for all e-commerce businesses, including hotels. NB: This is an article from Hotelchamp For many hotels, their […]

Seeing that 0.1 second improvement in loading speed on a mobile website increased conversion rates by 10.1%, this presents a huge opportunity

By reassuring your audience, remaining visible online and developing a creative marketing approach, you can inspire guests to stay with you

Sources said OTAs share a responsibility for the industry’s recovery after making a great deal of money selling hotel rooms they never owned

Hotels must go beyond simple distribution and try every option to “engage the customer” and convert them on your hotel/brand/loyalty site

Properties with high booking numbers are outside cities as people feel more comfortable in an area where they can practise social distancing

For Hotels that don’t want to spend money and time answering repetitive questions, chatbots are key. However, many hotels remain hesitant

You’ll see the percentage of open hotels with availability and flights operating at the city level based on Google Flights and Hotels data