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Creating a personalized website experience, utilizing persona-based marketing, focusing on data-driven design and integrating your loyalty program, your luxury hotel brand will come to life

One thing we all agree on? Constant updates to Google’s algorithm, wishy washy report metrics, and all that technical jargon, the trouble with SEO is understanding how to talk about SEO

Overbooking in hotels can be both good and bad, and it most certainly does get ugly, particularly with those on the receiving end of a nudge into another property or location

A common thread through these tips is they all move towards an optimized hotel website. Aware that this can be a tricky field, we have prepared a checklist: 50 ideas to boost hotel website conversion

Avoiding the social channel mistakes we have outlined will help your hotel keep users engaged, gain new followers, and secure booking from potential guests

‘Personalisation’ is the buzz word in our industry at the moment and rightly so. NB: This is an article from Right Revenue Last week I had the pleasure of hosting […]

Google will continue to want as many players advertising on its platform. OTAs and metasearch sites will need to adapt and evolve. It just means the industry is playing the game by Google’s rules

The rush of the search engines to find their place in the world of social media says it better than anything else: The day of social media primacy is coming – if it’s not already here

Obviously OTAs also offer a big marketing opportunity for hotels, but they still want to push for direct bookings and escape restrictions on parity rates

Within 14 of the 20 tourism destinations, direct bookings – gained via a hotel’s website – either climbed the list from the previous year or maintained their position among the top five spots