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It’s not the end of the world when a guest @mentions you on social media. Like any interaction with a guest, they are customer service opportunities

To set themselves up for success in this new normal, Hotel owners and operators must adapt their strategies to meet evolving industry trends

The potential impacts of TripAdvisor on your hotel are of abundance – your ranking, volume and quality of reviews, in addition to your presence

After getting a taste of them last year, how can you make the staycation experience at your hotel as desirable as possible for customers?

Google’s killing off third-party cookies has already elicited multiple antitrust lawsuits. Now, its attempt to replace the cookie is attracting attention

Booking windows are shrinking to one or two days. In this article, we share five ways that hotels can make the most of mega-short booking windows

As markets change and the tools evolve, hotel OTA strategy is going to rely on marketing and revenue management being totally and completely aligned

For hotels reviewing their approach to capturing demand in 2021, accessing up to date data from across their hotel will provide a competitive advantage

Recently unveiled list of distribution channels that brought the greatest hotel booking revenue in 2020 and since the global hotel reset began in April

The good news is that the data we read is showing concrete desire for travel, and hotel bookings for the summer are arriving at an unexpected pace