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Why is Your ‘Book Direct’ Channel More Important Than Ever?

With domestic tourism on the rise, it’s arguably more important than ever for hotels to focus efforts on ensuring their book direct experience is seamless

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How to Set Up a Successful Hotel WhatsApp Strategy

Whatsapp marketing is a great opportunity to reinforce your brand and build long-lasting customer relationships. Test on a small scale to see if it works

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How Facebook & Instagram Inspire Travel

How is a travel marketer to choose which social platforms to advertise on? From TikTok, to SnapChat, to Pinterest, there is no shortage of options

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Top Tips for Marketing Your Hotel on Social Media in 2021

2021 is giving us the chance to improve our hotel online marketing. Here are some social media tips to increase getting signatures in your guestbook

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Hotel Marketing Mistakes Hoteliers Must Avoid In 2021

Only a few hotels have a well planned marketing strategy in place. Others end up making avoidable mistakes that cost them their reputation and business

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The Dirty Word in Hotel Website Design: Stock Photography

Does your hotel website design lean on stock photography to better communicate your story? Are there gaps that could be filled with stock?

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Google Travel Insights – A Closer Look at Travel Demand & Trends

While 2021 might not be the boom we were hoping for, Google has stepped up to the challenge to help the hotel industry with what they know best – data

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7 Lead-Magnets to Make Guests Choose Your Hotel

Attracting new Guests to our hotels, whether business or, more likely, leisure travelers, starts with tapping into the root cause of their travel motivation

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Hotel Distribution 2021: What’s New?

Hotel Distribution, which is our our battlefield, will be affected by an increasing number of players who will put forth various actions to win the deal

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Domestic Travel is King for Hotels – 7 Ways to Conquer It

Hotels can attract local and domestic guests by focusing on experiences people are craving now, following these actions to capitalize on existing demand

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