mobile
17 Hotel Marketing Trends for 2017, Think Mobile!
2017 is knocking on our doors. Most of us are more than ready to see what a new year will bring! 2016 brought big changes from Google, partially due to […]
Hilton to ease mobile booking via TripAdvisor network
Hilton, one of the most popular hotel chains in the world, is upping its ease of booking factor for mobile customers by integrating with TripAdvisor. Through a partnership with the […]
The click is dead – all channels lead to mobile
Airlines, hotels, tour operators and rail providers, among other segments of the travel industry, are focusing on having the right presence across multiple channels. More importantly, they are looking at […]
Mobile and growth are durable trends in travel content consumption
The UK saw a 44% rise in the amount of time people spent consuming digital travel content to 2.4 billion minutes this year. Figures for the US, UK and Canadian markets […]
“Shopping coming to Instagram” – what this means for hotels marketers
With that simple headline, commerce arrived on one of the world’s most engaging visual platforms. An official blog post marked the announcement from the Instagram team. There would now be […]
Travellers’ behaviour more dynamic and connected through mobile
With travellers’ behaviour becoming ever more dynamic and socially connected through the use of mobile technology, tourism practitioners stand to benefit from a distinct conceptualisation of the travel context. The […]
Conversational commerce: killer direct channel to customer or confusing?
Driving so-called ‘conversational commerce’ is the next phase in the travel company customer relationship but it’s a complicated affair. In what Thomson is hailing as an ‘industry first’, last week […]
Airbnb Trips presents airlines with a digital ancillary revenue masterclass
For any airline concerned about keeping control of their relationships with their customers and leveraging digital channels to boost ancillary revenues, the launch of Airbnb’s “Trips” should serve as a wake-up […]
Why mobile micro-moments and dayparting are the trends to watch in 2017
As 2016 draws to a close, there has been one movement that has surpassed them all during the last 12 months – mobile. There are more than 128 million Google […]
5 Ways to Drive Direct Bookings for the Modern Traveler
How do young, modern travelers behave online? What connects to them, and how can your hotel use that information to drive direct bookings through your hotel website? Google’s Consumer Barometer […]