mobile

With mobile now the preferred medium for visitors interacting with travel websites or booking hotels, it’s no longer a question of “mobile vs. desktop”. In the midst of the mobile […]

Mobile has changed everything, but it’s only Act One. Machine learning in marketing is set to drive the industry’s next revolution. Google’s Senior Vice President of Ads & Commerce, Sridhar […]

In our last blog article about attribution models and the user journey, we discussed the different types of attribution models and their main characteristics. We also dipped our toes on […]

It seems as if every year since 2010 has been proclaimed as the “year of mobile” for brands across the spectrum. But this year, more than ever, having a mobile […]

We live in a world where almost every person owns a mobile phone and instant messaging has become a communication priority, and where an email can look to grab between […]

The second WIT Hospitality conference took place on March 28 at Hotel ICON last week. The Silverbox Ballroom teemed with industry characters ranging from C-class executives to fresh-faced students only […]

Facebook launched its City Guides feature last month, giving even more credibility to the idea that mobile devices’ importance to hotel distribution will only grow. Facebook’s new offering in particular […]

A report by the global hotel industry’s leading cloud platform, SiteMinder, has found that the ability to grow direct bookings and online presence is the top business focus for hotels […]

With a portfolio of iconic properties, including New York’s The Plaza, The Savoy in London, and the Banff Springs in Alberta, Fairmont has cultivated a reputation for excellence. And while […]

  If hotels aren’t paying enough attention to mobile right now, they’re missing out. That’s the primary message Facebook Head of Travel, Christine Warner, has for hotel brands. Warner recently […]