mobile

Search has changed, is your hotel losing out?

A multi-device world According to ComScore, the average consumer owns almost 4 connected devices. In such a fragmented, multi-device world, it is critical that marketers understand where and how their […]

Read more

Hello 2018, hello high-end, mobile-focused hotels

Luxury and emerging markets, a focus on mobile and the rise of the ‘cool’ hostel are among 2017’s hotel industry trends. What is luxury? In the highly competitive accommodation industry […]

Read more

6 creative multimedia marketing campaigns to inspire your hotel

A great multimedia marketing campaign has the power to build brand awareness, drive traffic, and ultimately lead to more direct bookings. But throwing a glitzy affair and producing creative and […]

Read more

Is Your Hotel Website Optimized for Voice Searches?

Most of us have experimented with using voice searches on our smartphones, with mixed results. You’ve probably also seen voice assistant devices, like the Amazon Echo and Google Home, advertised […]

Read more

TripAdvisor Teams Up with Snapchat for the Release of Context Cards

Snapchat has grown a lot in its six-year history. From selfies and flower crown filters to spectacles and geolocations, the company reports 173 million active daily users that post three […]

Read more

Tracking Competitor Mobile App Rates is a Must for Price Strategy!

At a time when mobile phones had already made deep inroads into the lives of the people, the advent of mobile internet started creating revolutionary ripples worldwide. The hospitality industry […]

Read more

4 Steps To Increase Efficiency & Boost The Bottom Line In Your Hotel

Hotels are notoriously hard to run, they mean long hours, a 24/7 commitment, and trying to keep costs down while trying to deliver an exceptional service at the same time, […]

Read more

4 Budget Items to Boost Direct Bookings

It’s budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018. A major goal of many owners and management […]

Read more

Mobile Website vs Mobile App: The Final Showdown

As we discussed in our most recent article, “Millennials + Mobile: A Match Made in (Hotelier) Heaven,” mobile is the best booking, marketing, and engagement channel available, to reach the […]

Read more

Mobile booking: Why responsive design alone is insufficient

As mobile becomes increasingly used to browse and book trips and accommodation, having a responsive web design has become imperative to cater to the needs of the omnichannel traveler. By […]

Read more