mobile

A few years ago, mobile optimization was an afterthought for most digital marketers. Now it has leaped to the forefront of most digital marketing strategies, and for good reason as […]

Markets are becoming mobile first and giving brands huge potential to reach out to travellers, but are many still missing out by failing to reach consumers on their smartphones? Creating […]

Hotels using automated text messaging have seen guest engagement increase by over 25% NB: This is an article by Alex Shashou, President & co-founder of ALICE Texting has emerged as […]

As holiday browsing and booking increasingly takes place across multiple channels, offering travel shoppers a seamless experience across all devices has become absolutely essential. In the move towards mobile-friendliness, implementing […]

The hospitality industry is overcrowded with options such as comparison websites and online research for a guest to find the best deals to suit their needs in seconds. Tailoring a […]

As one of the most exciting trends in hotel marketing and distribution strategy, voice search has galvanized the hospitality industry, both in preparation for evolving consumer behaviors and technology advancements. […]

Whether you use Siri, Cortana or Google voice search, it’s easy to see why speech recognition technology is starting to gain momentum. This type of search activity allows users to […]

While the traditional, legacy PMS was confined to a dedicated desktop behind the front desk, mobile and cloud-based PMS frees that technology (and your staff) from those previous limitations. NB: […]

Global smartphone usage topped 2.3bn in 2017. Based on an estimated world population of 7.6bn, that’s over 1 in 3 people who now own one. Usage figures continue to grow […]

Introduced in 2016 as Google’s response to other mobile publishing platforms like Apple News and Facebook Instant Articles, Google’s Accelerated Mobile Pages Project (AMP) is an open-source initiative enabling the […]