mobile
The Mobile Booking Trends of Luxury Hotels
Global smartphone usage topped 2.3bn in 2017. Based on an estimated world population of 7.6bn, that’s over 1 in 3 people who now own one. Usage figures continue to grow […]
Google AMP: Why Hoteliers Should Care, and How to Implement It
Introduced in 2016 as Google’s response to other mobile publishing platforms like Apple News and Facebook Instant Articles, Google’s Accelerated Mobile Pages Project (AMP) is an open-source initiative enabling the […]
Mobile Cloud PMS: Perfect For Independents, Groups & Brands
The traditional hotel PMS systems that have been the go-to choice for independents and multi-properties in the past are quickly being overshadowed by more modern cloud-based PMS systems. Legacy systems […]
Capitalize on Full Travel Planning Journey to Increase Direct Bookings
Travel planning. We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex. According to […]
Why your mobile traffic is not turning into bookings
Visits to hotel websites from smartphones (tablets not included) in many cases now represent more than 50% of the total amount. However, bookings made on these devices, although growing strongly, […]
A hotelier’s guide to the top social platforms in Asia-Pacific
The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. NB: This is an article by Nicki […]
Geo Targeting for Hotels: Get More Transient Business
Looking for more transient business for your hotel? Well, I might just have the answer for you. It comes in the form of a 10 minute time investment in AdWords. […]
How Mobile Page Speed Will Affect Your Rankings in 2018
Understanding the importance of optimizing page speed for mobile can be a game-changer. Consumers are getting faster (and more digital savvy) as they navigate the world of mobile research. As […]
How Voice Search Will Impact Travel Marketing
Did you know that 40% of US adults use voice search per day? According to Search Engine Watch, people now perform 35 times more voice searches on Google than in […]
6 keys to Digital Marketing success in 2018, Part 1: Mobile
According to Mary Meeker’s 2017 Internet Trends Report, the typical US consumer spends more than 3 hours per day on their mobile devices. 2018 will be the year to maximize […]