metasearch

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.

Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach

If you’re not owning your space in metasearch, you’re giving guaranteed bookings right to the OTAs, costing you money and future revenue

Google, has implemented alterations to comply with DMA regulations. These changes are evident in travel search areas, with a substantial focus on hotels

When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases

Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch