metasearch

The new multiplier on Google Hotel Ads means you can adjust your bid for a specific point in time and make decisions based on occupation and expected demand

FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels

Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

Opinions on TripAdvisor Plus seem fairly unanimous that it is a sound strategy on the part of the platform especially during this economic crisis

But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs