marketing

Put simply: If your property isn’t taking advantage of Facebook marketing, you’re probably missing out on a ton of revenue opportunities.

A few properties have begun to trailblaze this new commercial strategy path and it will likely become a common structure for independent hotels and resorts

When driven by upselling, digital guest engagement can strengthen loyalty, power retention and more importantly drive revenue

Nano-influencers are people with up to 10,000 followers, and they are who could bridge the gap organically between your hotel and its next guests

Depending on the context, the situation, and the guest, these messages could be sent via email, SMS, or push notification to your hotel branded mobile app

With third-party data and many traditional email metrics gone for good, this first-party data is going to be vital to the success of marketing efforts

A worthwhile strategy for many hotels was to decrease their upfront marketing costs while increasing their contribution of bookings from OTAs

Planning, producing, and testing a drip campaign can be a bit tedious on the front end, but done well, they can help turn a casual guest into repeat ones

The rush to recover revenue is making tech-forward hotel marketers dip their toes back into the long-promised but rarely-realized world of personalization

Like all aspects of your hotel’s marketing and operations strategies, you should review your compset regularly, especially in times of accelerated change