marketing

We highlight the difference between inbound and outbound hotel marketing and how the two complement each other using integrated marketing communications

Both new and returning guests are important to any hotel but what is the real difference? What values does each bring to your table?

Repurposing your blog content is a way of recycling existing content by turning it into something new for a different channel or updating it accordingly

Some need a CRM to better manage your business, while others want to communicate with customers, improve customer experience or manage customer support

Not every hotel marketing tactic or package will tickle your guests’ fancy, so you need to look at your guests’ online and direct feedback data

Hoteliers are short staffed and sometimes social media is last priority. What we have learnt these last 2 years is not to forget our transient guests

Whether it’s romantic getaways in February or spa trips for Mother’s Day in March, there is a huge marketing opportunity for these special days

According to research, 49% of consumers rely on influencer recommendations. This shows the tremendous impact influencers can have on companies and brands

Topics API, or Topics for short, is a targeting proposal aimed at replacing 3rd-party cookies. It is designed to give web searchers easier privacy control

When Revenue and Marketing departments, are aligned hotels can be confident they are targeting the right guest on the right channel with the right offer