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a graph going upwards with dollar signs underneath illustrating how hotel marketing can drives revenue beyond the initial reservation

How Hotel Marketing Drives Revenue Beyond the Reservation

If the question is how do we create more revenue, generate more bookings, do more upselling, marketing cannot be ignored in this equation

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PMax for Hotels: Insights To Improve PPC Performance

Google announced changes for PMax in 2025. Hotels should use negative keyword functions and Demand Gen campaign format to improve campaign performance

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Hotels That Succeed on Instagram Use These 6 Post Ideas

We’re sharing 6 creative Instagram post ideas for hotels that will keep your content fresh, attract new travelers, and boost your hotel’s online presence

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Crafting the Perfect Hotel Thank You Message

A thank you message does more than express gratitude; it reinforces the guest’s decision to choose, enhancing their overall experience and satisfaction

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What is Hotel Guest Messaging and Why is it Important?

In today’s fast-paced hotel landscape, a guest messaging strategy drives revenue by increasing direct bookings, upsells, and loyalty

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Five Ways Hotels Can Stay Visible in an AI-Driven World

No longer confined to traditional SEO tactics, visibility now hinges on how AI-driven platforms interpret and reference your brand

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hotel marketing utilising lifestyle video or photography content

How Lifestyle Photography & Video Drives Inpiration and Bookings

Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments

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mirai article image in article about the era of predictive tourism personalization through AI

The Era of Predictive Tourism: Personalization Through AI

Predictive tourism is the art and science of using AI with in-depth data analysis to identify traveler needs and deliver highly personalized experiences

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flexible person looking at a laptop reflecting the future of hotel booking policies and the balance of flexibility and revenue security

Future of Hotel Booking Policies: Flexibility vs Revenue Security

While flexible booking policies are a win for travelers, they can create risks. The future is about flexibility while maintaining revenue security

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person sitting in a hotel reflecting importance of understanding your guest behaviour and preferences which you can access via a CRM

6 Ways to Increase Revenue with a Hospitality CRM

If there is something that people working in marketing in hospitality are talking about is the power of a CRM system created especially for hotels. NB: This is an article […]

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