marketing

How Hotel Marketing Drives Revenue Beyond the Reservation
If the question is how do we create more revenue, generate more bookings, do more upselling, marketing cannot be ignored in this equation
PMax for Hotels: Insights To Improve PPC Performance
Google announced changes for PMax in 2025. Hotels should use negative keyword functions and Demand Gen campaign format to improve campaign performance
Hotels That Succeed on Instagram Use These 6 Post Ideas
We’re sharing 6 creative Instagram post ideas for hotels that will keep your content fresh, attract new travelers, and boost your hotel’s online presence
Crafting the Perfect Hotel Thank You Message
A thank you message does more than express gratitude; it reinforces the guest’s decision to choose, enhancing their overall experience and satisfaction
What is Hotel Guest Messaging and Why is it Important?
In today’s fast-paced hotel landscape, a guest messaging strategy drives revenue by increasing direct bookings, upsells, and loyalty
Five Ways Hotels Can Stay Visible in an AI-Driven World
No longer confined to traditional SEO tactics, visibility now hinges on how AI-driven platforms interpret and reference your brand

How Lifestyle Photography & Video Drives Inpiration and Bookings
Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments

The Era of Predictive Tourism: Personalization Through AI
Predictive tourism is the art and science of using AI with in-depth data analysis to identify traveler needs and deliver highly personalized experiences

Future of Hotel Booking Policies: Flexibility vs Revenue Security
While flexible booking policies are a win for travelers, they can create risks. The future is about flexibility while maintaining revenue security

6 Ways to Increase Revenue with a Hospitality CRM
If there is something that people working in marketing in hospitality are talking about is the power of a CRM system created especially for hotels. NB: This is an article […]