marketing

To effectively reach potential event clients and attendees, Instagram event marketing leverages one of the largest audiences to promote your venue

Hotel marketers should continue preparing for a future where privacy is increasingly prioritized and build a strategy not reliant on third-party cookies

Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions

An attractions module does more than just list local sites; it becomes a valuable resource that enriches your guests’ stay

Game theory equips hotels with tools to analyze the market landscape, anticipate competitors’ moves, and develop counter-strategies

Now you’ve identified target markets, next step is deciding which platforms will reach them best. Every platform has its strengths, but not all are equal

CPOR is a crucial metric in the hotel industry that helps measure the efficiency and profitability of a hotel’s operations. It stands for cost per occupied room, which means the […]

Autumn’s cooler temperatures, smaller crowds, and vibrant foliage present a unique appeal. Here are 15 ways to boost your fall occupancy right now:

In the hotel industry, positioning is crucial because it directly influences the types of guests you attract and how much they are willing to pay

The Antitrust ruling gives hotel marketers an opportunity to diversify digital strategies and reduce dependence on Google’s search and advertising products