marketing

Metasearch engine is an acquisition channel that provides visitors with a list of different booking options and redirects them to the booking channel

OTAs spending heavily on marketing to get more people to book flights and accommodation as they look to make the most of the upcoming summer season

As social media algorithms change, it’s important to stay relevant to be found online. NB: This is an article from Travel Media Group Regardless of how much you post to […]

It’s already so difficult to stand out from the competition in the Hotel Industry, so why do we spend so much time trying to be like all other hotels?

You will soon discover the importance of SEO as a hotel marketing strategy and how you can use it to drive in more visitors for direct bookings

There needs to be a combined effort between the behind-the-scenes technical and your front-end content in order for your SEO strategy to soar

Attracting a new market doesn’t have to mean changing your hotel’s identity. These few ideas will help reach those solo travelers and increase your revenue

Within the booking funnel, one wrong move can ensure a prospective guest takes their business elsewhere and, in some cases, they may never look back

When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil

The All-Inclusive Photo Project offers stunning photos. Our industry needs to evolve and that starts with representation in our marketing campaign imagery