marketing

Metasearch marketing is a potent strategy that blends the best of direct booking advantages with the visibility of third-party platforms

Truly Guest-Centric Journeys begin with a perspective shift. We must have an understanding of the one thing that brought them to us: the destination

In this article, we’re diving into what an abandoned cart email campaign is, how it works, and why it’s a must-have for your hotel email marketing strategy

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one

By following these 5 simple steps, soon you’ll have ChatGPT working as your own personal assistant, delivering exactly the guest experience you want

Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement