marketing

In 2026, hotel success is not about predicting the future perfectly. It is about building a business that can adapt faster than the market around it

Rather than treating alignment as a theoretical goal, Q1 is the time to evaluate how revenue and marketing actually work together

Unlike Instagram or Facebook, where polished visuals tend to dominate, Reddit thrives on honesty and conversation. That makes it powerful

We’ve entered the era of GEO! The rise of generative search engines means hotel marketers must create high-quality content to satisfy AI channels

Success now depends on how your content guides the traveler. If written strictly for search engines, rather than people, is often overlooked in AI search

As traveler behavior evolves and the planning journey becomes longer and more complex, it’s clear that ROAS no longer tells the full story

There is a difference between “nice-looking emails” and an email that consistently drives direct bookings and protects brand equity

A hotel newsletter often fails because they’re built around what the hotel needs (bookings, revenue, etc) rather than what the guest wants

To rank for featured snippets, Google needs content that is structured, relevant and clearly answers user queries. Content that is search engine optimized

Commercial leaders are shifting from revenue management to total profit optimization. That means looking beyond rooms to consider every revenue stream