marketing

2 people at a christmas fair reflecting importance of email to sleigh hotel sales this holiday season

How to Use Email to Sleigh Hotel Sales This Holiday Season

For hotels seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy

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autumn or fall is the time hotels can warm up their direct bookings with marketing magic

Warm Up Your Direct Bookings With Autumn Marketing Magic

Let’s explore some timely best practices to connect with your guests and make the most of the season’s unique opportunities to increase direct bookings

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two ropes intertwined like hotel revenue and brand reputation

Revenue Management Impacts Brand Reputation: Here’s Why

Hotels are complex ecosystems, and there are multiple ways to improve your brand reputation with effective revenue management

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Increase Hotel Bookings Using GA4’s New Realtime Pages Tracking

We explore what’s new with GA4’s Realtime Pages report, why it matters for the hotel industry, and how you can leverage it to optimize your website

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How to Craft Standout Holiday Party Proposals for Your Hotel

Whether you’re enticing clients with themed party packages or helping them envision their perfect event, a well-crafted holiday party proposal is key

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Website Trends to Watch in 2025 and Beyond

What can we expect in the realm of high-end hotel website design for 2025 and beyond? Let’s explore five standout trends in the luxury hotel landscape

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8 Ways to Attract Domestic Travelers to Your Hotel

Less impacted by economic downturns, domestic travelers are a relatively stable source of revenue compared to international vacationers.

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From CRM to CDP: The Data Shift Hospitality Needs

A CDP can analyze guest behaviors, preferences, and booking history, enabling highly targeted marketing campaigns that resonate with individual guests

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How to Drive Bookings and Engagement with Email Marketing

Ultimately, a well-executed email marketing campaign can become a powerful tool for building guest relationships and driving direct bookings

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two hands coming together in the same way revenue and marketing need to be more aligned in hotels

Why RM Fails Without Sales and Marketing Collaboration

Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go

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