marketing

When you can unify every piece of guest data into a single, reliable view, all those missed opportunities start to disappear

Lowering prices too much can have long-term effects: guests get used to discounted rates, making it harder to return to normal pricing later

Here’s what you need to know now about the new EU Accessibility update and how to turn compliance into a guest-winning advantage

Here are 5 ways to market a hotel across the guest journey to elevate visibility, drive demand, convert bookings, and make the most of the festive season

If we follow the guest journey, stage by stage, it becomes clear just how much waste stands between the guest and their experience

Wondering when AI will fundamentally alter online research, discovery, and search behavior? If so, you’re already too late

Search interest in “Travel Tuesday” has risen more than five-fold in just two years, even as “Cyber Monday” searches decline

Here is the reality. Organic search is no longer the only hero. We need media, owned channels, and marketing loops that learn from behavior

A great hotel General Manager is more crucial today than every before. They are the bridge between commercial ambition and operational execution

Ditching the discount blasts in favor of a more targeted approach is about rewarding guests who are likely to spend more which is a smart strategy