marketing

Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing. […]

The theory of supply and demand is one of the fundamental principles of economics. However, it’s not something constrained to leading economists. And when it comes to maximizing your hotel’s […]

In the hotel business there is one constant challenge– how to best engage a potential guest and increase financial success for the property. To meet this challenge, hoteliers have turned […]

Cue the selfie of your deskmate bungee jumping in New Zealand, the photo of your hot neighbor surfing the North Shore, and the video of your nephews building a sand […]

Over the past few months, we have started to see a shift in sentiment and resources from the major hotel chains to encourage their clients to book directly. Loyalty programs […]

The influence of online reviews for hotels and other tourism businesses on the purchase decision has been accepted for some time. Less known however is the financial impact of a […]

As an independent hotelier, you have to constantly market your hotel to attract steady business. Unfortunately, if you’re not a part of a large chain and you don’t run a […]

Andy Kauffman is a digital guru. He is vice president, digital marketing & Marriott.com for Marriott International working as the general manager for Marriott.com. He oversees everything from product strategy, digital acquisition, […]

The first half of 2016 has seen a sea change in the way hotels deal with direct bookings. Direct bookings are no longer an alternative to third party sites and […]

With its promised flurry of shiny new software, apps, and marketing platforms, 2016 is already an exciting year. Hotel industry giants with big budgets have already gotten a head start […]