marketing

a roller coaster reflecting the ups and downs in booking patterns and how the shoulder season is a good time to drive bookings without the competitive frenzy of peak time

Strategies for Selling Out During Shoulder Season

These shoulder season strategies are all about being precise in your targeting and innovative in your offerings. These tactics do more than just fill rooms

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Creative Voucher Strategies for Boosting Revenue & Guest Loyalty

Crafting effective voucher campaigns is key for maximising impact and driving both short-term revenue and long-term loyalty. Here are some creative ideas:

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What is a Customer Data Platform (CDP) and How It Drives Success

A CDP is the missing piece in a hotel tech stack, bringing together scattered guest data to create unified profiles allowing hyper-personalized experiences

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Avoid the Social Media Graveyard: Keeping Your Profiles Alive

Without regular posts or interactions, your property might lack a welcoming spirit. Active social media accounts demonstrate your hotel is inviting

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halloween icons reflecting digital marketing scary stories

Digital Marketing Scary Stories: A Halloween Special

While these digital marketing stories may not involve haunted houses or lurking shadows, they can still send a chill down a marketer’s spine

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person on a laptop making a hotel bookings either via otas or direct on the hotel website

Breaking Free from OTAs with Paid Search (Case Study)

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

How Google’s New Travel Feeds in Search Ads Will Impact Hotels

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

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Hotel Social Media Ideas For Effective Marketing

Here are some guidelines to ensure that social media marketing strategies for hotels foster guest relationships and help meet your goals:

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Hotel Digital Marketing Tips to Prepare for 2024-25 Ski Season

Whether you’re a ski resort or hotel close to the slopes, here’s how to keep your hotel digital marketing fresh and effective all ski season

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7 Ways to Promote and Market Your Loyalty Program

A successful loyalty program hinges on its ability to offer rewards that resonate with your customers. Providing valuable and relevant incentives

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