marketing
Digital can help hospitality brands extend their relationship with guests
Digital can help hospitality brands extend their relationship with guests beyond their stay, according to an executive from Mandarin Oriental speaking at Luxury Interactive 2016 on Oct. 19. Consumers’ engagement […]
Create Epic Hotel Marketing Content with Limited Time & Resources
The quest to create epic content is real, my friends, and it is reaching mythic levels. Everyday, SEOs write, speak, and share content about the correlation between dynamite landing pages […]
Use Special Offers and Segmentation to Snag Bookings
Running a successful hotel, when you hit the bottom line, comes back to one thing: driving profitable bookings. Will that new carpet look good in pictures? Does your staff respond […]
Traffic to hotel websites is declining: How should they respond?
There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business. There is still significant debate about the long-term impact […]
A writer’s guide to effective website copy for hotels
We’ve recently been covering how, as hotels, you can get your guests to do your marketing for you, but if your website (or ‘shop window’) is not up to scratch, […]
BookingSuite: A Lesson in Direct Revenue Strategy
Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having control of your domain, […]
How Guests Can Amplify Your Hotel Marketing Budget
NB: This is an article by Tambourine There is no one we trust more than a friend or family member. According to Nielsen Media, 83% of people say they trust […]
Possum and Penguin: Hotelier’s Guide to Google’s Algorithm Updates
NB: This is an article from HeBSdigital The realm of organic search saw a very busy September marked by not just one, but two Google algorithm updates. First, on September […]
Luxury hospitality brands must focus on fine-tuning social media strategies
A surprising number of luxury hotels and hospitality brands have put stock into accounts on Google+, but the effort is proving fruitless, as consumers are not interested, according to L.I.K.E. […]
How well are Middle East Hotels running their Social Media
Social media is hardly a new discovery, and by now the vast majority of hotels in the region are handling one or more social media accounts to promote their brand […]
