marketing

Engaging with guests on social media is beneficial, but email is an absolute must. It’s one of the best ways to reach, nurture, and segment your audience

Is your audience active on social media? How often do they engage with posts for competitors? Understanding your audience should come first

To drive more online reservations this year you have to effectively and proactively compete against other properties and hotels in your area

It isn’t news anymore that hospitality as we know it has been transformed. To help hoteliers navigate we discussed the best digital strategies to adopt

You can review insights for each of your auctions to better understand how a competitor is impacting your performance and how CPCs are changing in response

With so many locals and travelers searching online for things to do, digital advertising is the key to direct, advance, online bookings

Price-comparison websites are a significant source of such bookings, and new tools are making it easier for smaller hoteliers to ramp up their ad purchases

What this moment of crisis has made everyone realize is that for a business to stay afloat, it needs to have a strong digital marketing presence

In this blog I am going to discuss the importance of branding, how to focus on and improve your brand and the rewards that it will deliver

You may be tired of hearing about ‘the new normal’ and ‘life after COVID-19’, but whatever name this new era is given, it’s something we all have to face in […]