marketing

5 Promotional Offers Your Hotel Should Be Using

We dig into different promotional ideas your hotel, resort, or lodge can use to increase bookings and look about why they are important

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5 Ways to Upsell Your Hotel Reservations through Digital Marketing

Here to show how to use your digital marketing tactics to encourage your guests to upsell themselves before and even during their stays

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10 Digital Marketing Strategies for Hotels to Increase Online Bookings

We work with hundreds of hotels and we are going to outline how to press play on 10 digital marketing strategies to increase online bookings

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Seizing opportunities with the Google Core Vitals Update

The Google Core Vitals metrics require brands to take a more meaningful look at the overall first experience visitors have on their page

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trivago launch CPA or commissionable model. What is it, how does it work?

trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel

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Everything Hotels Should Know About Messaging Through WhatsApp

Ever since WhatsApp hit the market for individual users, people all around the world just can’t seem to get enough of it!

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The Visual Experience Movement: Marketing Authentically to Guests

It may help to consider each step in a customer’s journey as a visual touchpoint, where each touchpoint serves as a building block.

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Google Eliminating 3rd Party Cookies: What Impact on Hotel Digital Marketing?

When google phase-out third-party cookies, what disruption should hotel marketers expect? First, here are areas we don’t expect to be affected

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Gap Between Revenue Management and Marketing Smaller Than You Think

The hotel industry talks ad nauseam about the gap between revenue management and marketing. We talk about how important it is to close the gap

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Which Digital Marketing Tools are Eating Away at Hotel Marketing Dollars?

When the budget gets tight, and we know budgets are tight, get rid of any marketing tools and tech that aren’t critical to driving revenue

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