loyalty

Across industries, marketers and business owners find themselves ruminating over the same question – is loyalty dead?

The guest experience needs to be good, and consistent, across all channels, from website to the app, the booking experience and on-property experience

Brands that can use loyalty programs effectively to unlock the potential of repeat guests can gain a significant edge over the competition

We look at why guest personalization is important, and how hotels can personalize the guest experience and encourage loyalty

When Genius members look for a property that is a Genius partner, that property will stand out, increasing the chances of the property getting booked

Once you understand the mindset that drives hybrid travel experiences, the key is determining how to entice these guests to your hotel

This scenario illustrates the difference between a traditional, points-based loyalty system and a rewards-based, instant gratification model

There are lots of positive signs in this data. It’s clear travel restrictions and infections remain a problem, but we know demand for hotels is there

With Covid variant surges still impacting international travel, hotels and resorts need to get creative and think local to keep generating revenue

The points based system is outdated, expensive to run and a lazy attempt to build loyalty. It is up to hotels to figure out how to use data to reward