loyalty

We look at why guest personalization is important, and how hotels can personalize the guest experience and encourage loyalty

When Genius members look for a property that is a Genius partner, that property will stand out, increasing the chances of the property getting booked

Once you understand the mindset that drives hybrid travel experiences, the key is determining how to entice these guests to your hotel

This scenario illustrates the difference between a traditional, points-based loyalty system and a rewards-based, instant gratification model

There are lots of positive signs in this data. It’s clear travel restrictions and infections remain a problem, but we know demand for hotels is there

With Covid variant surges still impacting international travel, hotels and resorts need to get creative and think local to keep generating revenue

The points based system is outdated, expensive to run and a lazy attempt to build loyalty. It is up to hotels to figure out how to use data to reward

Post-stay email is important because it drives repeat bookings, builds loyalty, boosts advocacy, develops customer retention and maintains relevance

As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation

Hoteliers have an opportunity to tap into this increased digital holiday shopping. The holiday festive season focus is multifaceted for hoteliers