loyalty
Guest First: Time for Hotels to Organize Around the Guest Journey
Understanding the guest journey from a guest first perspective provides insights in how to optimize each interaction to enhance satisfaction and loyalty
B2B Hotel Marketing Strategies for Building Brand Loyalty
Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences

Book and Join, a Key Feature of Your Loyalty Program
With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members
6 Winning Strategies to Increase Direct Bookings
Direct bookings boost profits, enable personalized experiences, data collection, targeted marketing efforts and can foster brand loyalty

Is Customer Loyalty Overrated? Acquisition May be More Profitable
Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects
20 Hotel Sales Strategies to Effectively Increase Revenue
By implementing these hotel sales strategies, you unlock a greater ability to enhance guest experiences and drive revenue growth
Customer Lifetime Value (CLV): Identify, Attract & Retain Valuable Guests
CLV can provide insight into where the customer lifecycle guests fall off, where they spend the most, and what marketing or loyalty tactics can be optimized
Boosting Customer Loyalty: Chatbots are New Travel Tech MVP
Chatbots are transforming the industry’s approach to loyalty and rewards programs by streamlining customer service and offering personalized interactions
4 Tactics to Make Your Guests Return For a Second Visit
If you want guests to keep coming back, you need to evolve with them. If you are offering the same things as five years ago, your results won’t improve
Guest Loyalty Doesn’t Need To Be Complicated… I Promise!
Whether a single boutique hotel or managing a group of properties, you need a loyalty program that empowers your team to manage, analyze, and optimize