loyalty

Loyalty can differ from one to another, but the key part to defining a program is defining what loyalty is for your brand and how will you reward it

While rewards and loyalty programs serve different purposes, they are not mutually exclusive and often work best when integrated thoughtfully

Understanding the guest journey from a guest first perspective provides insights in how to optimize each interaction to enhance satisfaction and loyalty

Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences

With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members

Direct bookings boost profits, enable personalized experiences, data collection, targeted marketing efforts and can foster brand loyalty

Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects

By implementing these hotel sales strategies, you unlock a greater ability to enhance guest experiences and drive revenue growth

CLV can provide insight into where the customer lifecycle guests fall off, where they spend the most, and what marketing or loyalty tactics can be optimized

Chatbots are transforming the industry’s approach to loyalty and rewards programs by streamlining customer service and offering personalized interactions