loyalty

By implementing these hotel sales strategies, you unlock a greater ability to enhance guest experiences and drive revenue growth

CLV can provide insight into where the customer lifecycle guests fall off, where they spend the most, and what marketing or loyalty tactics can be optimized

Chatbots are transforming the industry’s approach to loyalty and rewards programs by streamlining customer service and offering personalized interactions

If you want guests to keep coming back, you need to evolve with them. If you are offering the same things as five years ago, your results won’t improve

Whether a single boutique hotel or managing a group of properties, you need a loyalty program that empowers your team to manage, analyze, and optimize

Identity resolution is the cornerstone of an effective hotel data strategy, and it’s an element that benefits marketing and guest-facing staff

Guest retention not only signifies guest satisfaction but also leads to more stable revenue streams and enhanced brand reputation

In the ever-evolving world of hospitality, one of the trickiest parts of revenue management is figuring out how to handle those die-hard customers. You know the ones – they’ve been […]

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

But beyond a mere net ADR analysis, loyalty adds many other advantages that positively impact your bottom line but are more difficult to trace