loyalty

For casinos to continue attracting a steady stream of customers and revenue, each customer must be presented with a custom-tailored stay experience

Whilst a relatively new concept, gamification could be a powerful tool in raising guest loyalty, boosting website traffic, and increasing engagement

To set themselves up for success in this new normal, Hotel owners and operators must adapt their strategies to meet evolving industry trends

The list of hotel guest-facing technology is quite long. Are guests satisfied with these new technologies? More importantly, would guests rebook?

Hotel revenue teams are having to adapt constantly as the situation with the COVID-19 pandemic continues to change on almost a daily basis

Loyalty programmes were born in recession and expected to expand their reach as we get into the throes of another economic crash

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

How do you build a customer base that shows loyalty, and remains that way for an amount of time that will prove to be profitable for your business?

It’s important to grasp that stay frequency and recency are not the only measures of loyalty. Understanding many facets of loyalty is essential

Airlines with strong loyalty propositions are leveraging that value to secure much-needed investment, and thus, loyalty is a key airline asset