loyalty

Hotels that place greater emphasis on maintaining long-term relationships with existing guests rather than pursuing new ones benefit from higher profits

We explore several hotel digital marketing trends that incorporate social media, website content, retargeting ads, loyalty programs, and local partnerships

When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings

Even if you have a plan in place and see regular direct bookings success, there may still be some gaps to fill. So keep reading for expert tips

As an independent hotelier, it’s important to be aware of Booking.com’s expanding loyalty programme. Why? Because it may impact your direct bookings

The use of blockchain technology in revenue management can be applied through inventory management, demand management and pricing strategies

The important role of hotel loyalty programs come at a moment where ensuring core business activities are not enough to compete on the market

For casinos to continue attracting a steady stream of customers and revenue, each customer must be presented with a custom-tailored stay experience

Whilst a relatively new concept, gamification could be a powerful tool in raising guest loyalty, boosting website traffic, and increasing engagement

To set themselves up for success in this new normal, Hotel owners and operators must adapt their strategies to meet evolving industry trends