loyalty
Enhance Your Hotel Guest Experience in 15 Practical Ways
A smooth guest experience impacts how they feel about your hotel and services and how they engage with it in the future
Guest Relationships Are Relationships, Loyalty Has To Be Earned
Believe it or not, guest loyalty isn’t dead. It’s there for the taking – as it always has been – it just needs hotels to work intelligently and personally
Independent Hoteliers Should Move Beyond Traditional Loyalty Models
Independent hotels can drive direct bookings and enhance guest loyalty with a modern, loyalty platform that allows guests to look, get hooked, and then book
Is It Worth Independent Hotels Having A Loyalty Program?
The amount of time hotels put into analysing their loyalty programs depends on the resources they have and how dedicated they are to evaluating the program
Loyalty Shouldn’t Be Lackluster: Reimagine and Reinvigorate
Across industries, marketers and business owners find themselves ruminating over the same question – is loyalty dead?

Guest Experience Will Be Key: Loyalty Doesn’t Mean Loyal Anymore
The guest experience needs to be good, and consistent, across all channels, from website to the app, the booking experience and on-property experience

Which Loyalty Program Is Best For Your Hotel?
Brands that can use loyalty programs effectively to unlock the potential of repeat guests can gain a significant edge over the competition
4 Steps for Hotels to Deliver Guest Personalization
We look at why guest personalization is important, and how hotels can personalize the guest experience and encourage loyalty
How To Be a Genius and Drive Up Hotel Visibility and Occupancy Rates
When Genius members look for a property that is a Genius partner, that property will stand out, increasing the chances of the property getting booked

Bleisure Trips & Workations: Hotel Positioning for Hybrid Travel Trends
Once you understand the mindset that drives hybrid travel experiences, the key is determining how to entice these guests to your hotel