loyalty

Attracting previous guests should be given the same amount (if not more) attention than acquiring new guests since the cost of doing so is less

78% of people prefer immediate benefits, rather than accumulating loyalty points. Another 20% don’t join loyalty programs because rewards don’t appeal

Understanding eight levers that significantly impact the performance of loyalty programs can help companies extract the most from their membership programs

Being prepared for low period season can help hoteliers to increase demand, better allocate hotel expenses and therefore to optimize its profitability

This increase in direct traffic won’t tip scales to hotel’s, OTAs are too strong to back off. Let’s see how direct booking strategies help hotels succeed

Hotels who are looking to build customer loyalty or increase guest retention should focus on improving hotel service, guest perception, and guest experience

What you really need are ways to increase your revenue or cut your costs: upselling is a rare gems that provides just that

Trying out new ideas can sometimes lead to unbelievable results. Here are 7 room sales strategies to increase your hotel’s room occupancy and revenue

So what does the new normal look like across acquisition, experience and loyalty marketing as travelers, both eager and cautious ones, emerge from lockdown?

If you want to stand out in the mind of your guest and create loyalty, personalising their journey and showing you care about pleasing them is the solution