inventory

Considering hotel availability alongside the average price YoY, it shows signs of confidence as hotel availability projected to meet last year availability

Revised forecasts for US hotel performance indicate recovery is near, but it’s going to take time before hoteliers see demand and rates return to normal

Inevitably, limits on capacity will lead to similar limit on the observable demand. As you phase inventory back in, it is likely there is additional demand

Whatever you’re including in your room rates plan, keep in mind what will be operationally possible, and what guests will be comfortable with

It is important to consider what occupancy rate will allow a hotel to sustain operations, with the hope break-even occupancy rate is only short-term

Production statistics for every channel compared to the cost of distribution could easily give you the evidence of a revenue contribution for every channel and net rate (after cost breakdown) as well

We discuss the current Distribution landscape and how, through the use of AI and predictive intelligence, inventory allocation can be optimised to drive more profitable revenue

In this podcast we talk about the topic of Distribution Strategy, how this is changing for the future, what part do OTAs play and where does Google fit into this changing landscape.

What’s more frustrating than having prospects making a search on our booking engine to discover that the system returns a No Availability message when we still have rooms to sell in our hotel?

In Revenue, offering too many options, meaning too many rooms and rates, is the equivalent, in Marketing, of “marketing to everyone to market to no one”.