Hotels
Independent Hotels Must Defend Their Inventory
A hotel’s inventory is its lifeblood. As the digital world becomes a more important part of the circulation of that inventory, dozens, even hundreds of technology solutions have been built […]
Choose the Best Instagram Giveaway for Your Hotel
After analyzing your hotel’s Instagram, you decide it needs more engagement. You’ve done some research and you think it might be good to host a giveaway, but you’re not sure […]
Reputation Management: Meet Guest Where it Matters
‘Online reputation management’ is an activity that might sound over-complicated or unimportant. However, it’s key to building your online bookings, especially those coming directly through your website. It also helps […]
Attract more guests through your Hotel Instagram Photos
It’s a beautiful morning, birds are singing, the sun’s shining bright, you grab a cup of coffee, and then settle in to check your hotel’s Instagram account. Time to see […]
Turning data into action: segment your audience
Data is changing the foundation of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, you have a new way to […]
Millennials: Marketing Trends for Small Hotels
NB: This is an article from Little Hotelier Millennials love to travel, particularly because they place value on authentic experiences versus stuff that can be purchased and collected. For those […]
Is Your Hotels Optimization Strategy on Target?
This year marked my 10th Adobe Summit, and it was one of the best I’ve been to. There was so much interest in optimization and personalization strategies. We talked about […]
Place Your Hotel at the Center of Guest Journeys
The guest’s path to purchase and the sites they visit along the way has created a unique opportunity for independent hoteliers. Today, people are researching hotels and destinations in more […]
Distribution becomes top of mind for hotel investors
Revenue management and distribution matters used to be discussed in small groups within the silos of small departments. These days, however, distribution and revenue management topics headline conferences and even […]
Serving up revenue management strategy in four courses
The food and beverage and hospitality industries go together like “bed and breakfast,” “cheese and wine,” and well, “revenue” and “management.” From rooftop views to custom craft cocktails to Michelin-star […]
