Hotels
The future of hotel groups’ loyalty programmes
Up to now, hotel groups’ loyalty programmes have been about encouraging repeat bookings with the offer of points and access to higher membership tiers – much like airline frequent flyer […]
Revenue Management: Decisions vs Recommendations
In today’s world of innovative technology, it’s interesting to think about the automated outputs of our industry’s revenue management systems. In fact, a recent conversation around a colleague’s experience with […]
Is a Hotel Website on WordPress Really Free?
One of the major forces transforming hotel marketing today is technology. Software-as-a-Service (SaaS) solutions are presenting more choice than ever before to accommodation providers on how to market their property. […]
The power of email automation
Once a guest has signed up to receive information from your hotel, or carried out a transaction with your hotel, they have consented to receive information from you, either in […]
3 Things Hotel Marketers Can Learn From Uber
Over the last 10 years, industry disruptors have rocked the business world in ways we’ve never seen before, and leading the charge is disruption’s poster child, Uber. Not only has […]
6 lessons your hotel should follow to maximize bookings
Albert Einstein famously once said: “Education is not the learning of facts, but the training of the mind to think.” The most successful hoteliers are savvy operators constantly on the […]
Trends in Hotel Attrition and Cancellation Revenue
Historically, if a guest notified a hotel that he would not be checking in at 6 p.m. on the day of arrival, that was usually sufficient to waive any […]
U.S. Hotels on Alert After Q1 Occupancy Decline
The U.S. hotel market suffered a 0.5 percent decline in occupancy during the first quarter of 2016. This is the first year-over-year decline in occupancy since the fourth quarter of […]
How Marriott is using WeChat in China
With Chinese tourists spending $215 billion last year, up 53 percent from the year prior, WeChat is becoming a key channel for hotel chains including Marriott, Hyatt, Sheraton and Shangri-La […]
Why Usability and UX Matter For Your Hotel Website
If you’ve ever used a web agency, or spoken to a Product Development geek like me, you’ve probably heard the terms “UX” and “Usability.” But what do they mean, and […]
