Hotels

Pursue direct but milk distribution partnerships

  No hotel is an island, especially in distribution, and once you accept that fact then the wisest approach to take is to then find the right distribution channel which […]

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Grow Direct Bookings With Landing Pages

NB: This is an article from Net Affinity Landing pages are an essential part of a targeted, compelling book direct strategy. So, you’ve got your hotel website up. You’ve done all […]

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Google Just Upped Penalty for Hotel Without Mobile-Friendly Website

  NB: This is an article from HeBS Digital Just when you thought you had mobile marketing covered, Google announced the forthcoming release of an update that will increase the […]

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How to overcome flaw in hotel revenue management

NB: This is an article by Mike Ford, Managing Director of SiteMinder Revenue managers have a tough gig. Being responsible for the pricing decisions of a hotel is not a […]

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Hotel Untapped Opportunity to Win Market from OTAs

  Online travel agencies (OTAs) like Kayak or Bookings.com will take at least 20%, roughly $32* billion dollars, in commissions from hoteliers this year. That number continues to rise as […]

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How an independent hotel can maximise Facebook

  At the end of September 2015, Facebook had over 1.55 billion monthly active users, which is a 14 percent increase over the same period of the previous year. Furthermore, […]

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How can hotels personalize experience to compete

  NB: This is an article by Anton Schubert of eConsultancy. My aim with these articles is to cover some of the most important needs in hospitality and explore how […]

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Drive direct bookings by getting to know your guest

NB: This is an article by Nicki Graham, Marketing & Communications Manager at Guestfolio We all know why hoteliers use OTAs. They are there to help you out, keep revenue […]

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The Future of Hotel Distribution and Online Marketing

  NB: These are extracts from a recent whitepaper by Peter O’Connor in conjunction with SiteMinder and Revinate Peter O’Connor, Ph.D. is Professor of Information Systems at ESSEC Business School, […]

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The Data Driven Hotelier

  NB: This article is based on extracts from a whitepaper report by ALICE Whether it’s used for understanding guests habits, analyzing TripAdvisor reviews, or improving service times to shave precious […]

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