Hotels

Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group meetings business accounts for 40% of the overall revenue for their US […]

In Part 1 of this two-part series, we outlined 4 important areas of focus in your digital marketing strategy, to help drive more quality traffic to your hotel website. By […]

With an unlimited amount of travel options available online, one of the major challenges hoteliers face is how to drive traffic to their hotel website. And not just any old […]

Modern Segmentation in Hotels: A Blessing and a Curse Defining a useful segmentation strategy for a hotel can be very complex. The main obstacle is that hotels experience limited flexibility. Quite […]

As hotel guests increasingly come to expect amenities that used to be special perks, such as free Wi-Fi, complimentary breakfasts and premium bed linens, the industry may be reaching a […]

DMI International has joined forces with a travel distribution technology company to implement natural language processing into a chatbot that leverages IBM Watson’s platform to respond to users’ hotel search […]

” Book direct ” is the war cry of hotel owners, management company executives, chain CEOs and many marketing consulting groups. Like real war, the costs and benefits must be […]

The importance of adopting a multi-channel sales and distribution strategy has gained a lot of popularity in the past years. Offline distribution channels consist of mainly of the hotel sales […]

A couple of years ago, SiteMinder, the Australia-based hotel technology provider, targeted North America as a market, having already expanded to receive a majority of its revenue from hotels in Europe. The company’s progress was […]

NB: This is an article from Doug Kennedy, President of Kennedy Training Network Besides providing reservations sales training and telephone mystery shopping for the lodging industry, many companies have hired […]