Hotels

100% Occupancy – Myths of a ‘Perfect Sell’

The GM dropped in on the Front Office meeting and congratulated everyone on the FO team for handling four ‘perfect sell’ days last week. Four in the past five days…he […]

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How Hotels Can Use Urgency Like the OTAs to Drive Bookings

Many people have a natural tendency to procrastinate, choosing to put things off until the very last minute.  But in the world of e-commerce, brands work tirelessly to convince customers […]

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Gain competitive advantage – build a revenue culture and align departmental goals

NB: This is an article by Pontus Berner, Co-Founder and Managing Partner at berner+becker revenue management. At berner+becker we strongly believe that building up a revenue culture in a hotel […]

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7 serious trends shaking up travel and hospitality

In a week where the Marriott-Starwood deal concludes and Amazon Alexa forays into the UK with Skyscanner integrated as its flight search engine, we consider some other big picture trends […]

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Marriott Won the Starwood Battle, Now Its the Expedia War

The bidding war for Starwood Hotels & Resorts Worldwide Inc. made global headlines as Marriott International Inc. fended off China’s Anbang Insurance Group Co. to become the world’s biggest hotel […]

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Lower Social Media costs without compromising effectiveness

There’s no denying it — budgets are tighter than ever and more than a handful of GMs will have already looked at every expense several times. We’re no fools, of […]

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Weary of Disruption? 5 Simple Steps to Disrupt the Disruptors

Disruptors in the global hotel industry – everything from home-sharing sites like Airbnb, Tujia, HomeAway, BnB Hero and Roomorama, to OTAs and other new sets of investors, have been rapidly […]

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The Standard unlocks spontaneous bookings via reservation app

Standard International is rolling out a new third-party mobile distribution platform that enables guests to make same-night reservations at a curated group of resorts in Los Angeles and New York, […]

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5 ways to avoid customer fatigue in eMarketing

In traditional marketing, we measure exposures; in general, more exposure – to an offer, to a product, to a promotion – translates into greater awareness and greater propensity to purchase. Thus, […]

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Hotel Digital Marketing Optimization in 2017

As hotels begin to budget for next year, it’s a perfect time to look at their digital marketing mix. While many vendors ask about size of budget, allocation, and guest […]

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