Hotels

The hotel industry has always been fairly generous with its cancellation policies. Until recently, the majority of hotels would allow guests to cancel their reservation without penalty until 6 p.m. […]

NB: This is an article from Tambourine There is nothing quite like the Olympics that has the power to inspire the greatness in all of us. It shows us the […]

As most marketers are aware, change is constant when it comes to search engine optimization. Smart hoteliers must adopt a proactive and holistic approach to content creation, marketing and optimization […]

Technology is often blamed for raising the biggest barrier to embracing a “total revenue management” approach. But chances are that you have systems in place that are already up to […]

Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, […]

Uncertainty and volatility are threatening hotel occupancy and profitability in markets all over the world right now. But, forward-thinking hotels can formulate strategies that prepare them for the effects of […]

Many hotels still manage revenue, pricing and forecasting by relying heavily on spreadsheets and reports. But at a time where internet distribution is at an all-time high – and potential […]

The data is clear: If you’re not segmenting your guest database and sending targeted emails rather than generic blast emails, your marketing is much less effective than it could be. […]

NB: This is an article from Tambourine Your guests live in a world overloaded with content, chaos and way too many choices. Just think of the last time you shopped […]

NB: This is an article from IDeaS Similar to many industry veterans, I’ve spent the vast majority of my adult life working in hotels. From operations to sales & catering […]