Hotels
Hotels must ease booking shift from mobile to desktop
Planning for travel often begins on smartphones and tablets, but hoteliers must streamline the jump from mobile to desktops for final booking to take full advantage of existing consumer behavior. […]
Marriott captures 3x ad engagement with nonintrusive programmatic
SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three […]
How the industry is cutting out mid-tier hotels
At the present, many hotels around the world are under intense pressure for profits. No single factor can account for this, but the broad response has been a tightening of […]
3 Things Revenue Managers Can Learn From Psychologists
NB: This is an article from Tambourine For most hoteliers, establishing rates is a rational, practical task based on analysis of the market and historical trends. But, your hotel’s bottom line […]
Four Key China-Related Trends Shaping Asia Pacific Hotel Industry
Mainland Chinese investors exported over $5 billion into the hotel real estate sector across the globe in 2015, and the country accounted for nearly half of all cross-border investment out of the […]
Hotels cancellation fees no match for prepayment discounts
When it comes to hotel companies’ recent attempts to tweak consumer behavior by encouraging early, prepaid bookings while discouraging last-minute cancellations, the carrot appears to be working far better than […]
Hotel Website Design and Usability: Top 10 Mistakes
NB: This is an article by Vikram Singh via wordsofvikram Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where […]
Hotels Achieve 1.8 Times More Value With Direct Bookings
The average booking value hotels are realizing on their direct website is nearly double the value they are receiving from third-party booking channels, the global hotel industry’s leading cloud platform, […]
Priceline: We Can Offer Discounted Rates, Too
Priceline Group Interim CEO Jeffery Boyd believes hotel chains should reconsider their efforts to withhold their lowest rates from the largest accommodations player on the planet. “I wouldn’t express it […]
What if Airbnb became the boutique hotel of many?
What if Airbnb built a hotel? Ian Schrager said on stage at this year’s BLLA conference that, in some ways, Airbnb is the boutique hotel of one. So, what if […]
