Hotels
Driving loyalty through customer experience is the future
Travel firms that don’t invest in trying to drive customer loyalty are probably spending more money acquiring them online. While competition on price is unlikely to go away, customer experience […]
Strong digital presence is key tool in regaining margin
Online travel agency Priceline and home-sharing service Airbnb have higher valuations than any hotel chain, according to a new report by L2. Over the last five years, the market […]
Can Hotels Give Distribution and Online Marketing the Urgent Attention They Need?
Managed guest relationships, integrated technology systems, and improved data collection and security are the three most critical needs of hoteliers when it comes to distribution and online marketing. That […]
Demand Forecasts & Guest Demand Patterns
NB: This is an article from IDeaS In this post, demand forecasts take center stage. If your revenue management system (RMS) uses a single forecasting approach for all of your […]
Infor Delivers Enhanced Revenue Management Forecasting
NB: This is an article from Infor Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced the completion of a transformative […]
Is Expedia’s Accelerator the Way Forward for Hotels ?
NB: This is an article by Taylor Smariga of NetAffinity Expedia has developed the new Accelerator program, which has begun rolling out over the past quarter of 2015. The […]
Adapting To The Hotel Booking Habits Of Millennials
Baby boomers were once the most coveted demographic group for the hospitality industry, but in recent years millennials have become the largest age group in the US with one […]
Marriott scores 69% mobile engagement rate with loyalty campaign
As hotel brands clamor to make the most of their mobile loyalty programs, Marriott scored a touchdown with a recent campaign that asked consumers in San Francisco to take […]
3 principles for hotels wanting to boost direct booking
The Battle for Direct Bookings has exploded this year. Online travel agencies are developing loyalty programs in an attempt to “own the customer” even more concretely, and, in turn, […]
Airbnb Challenges AH&LA on Tax Issues
Airbnb this week fired back at a series of American Hotel & Lodging Association reports alleging the company is trying to avoid paying taxes in Los Angeles and other […]