Hotels

Hotels must ease booking shift from mobile to desktop

Planning for travel often begins on smartphones and tablets, but hoteliers must streamline the jump from mobile to desktops for final booking to take full advantage of existing consumer behavior. […]

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Marriott captures 3x ad engagement with nonintrusive programmatic

SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three […]

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How the industry is cutting out mid-tier hotels

At the present, many hotels around the world are under intense pressure for profits. No single factor can account for this, but the broad response has been a tightening of […]

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3 Things Revenue Managers Can Learn From Psychologists

NB: This is an article from Tambourine For most hoteliers, establishing rates is a rational, practical task based on analysis of the market and historical trends. But, your hotel’s bottom line […]

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Four Key China-Related Trends Shaping Asia Pacific Hotel Industry

Mainland Chinese investors exported over $5 billion into the hotel real estate sector across the globe in 2015, and the country accounted for nearly half of all cross-border investment out of the […]

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Hotels cancellation fees no match for prepayment discounts

When it comes to hotel companies’ recent attempts to tweak consumer behavior by encouraging early, prepaid bookings while discouraging last-minute cancellations, the carrot appears to be working far better than […]

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Hotel Website Design and Usability: Top 10 Mistakes

NB: This is an article by Vikram Singh via wordsofvikram Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where […]

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Hotels Achieve 1.8 Times More Value With Direct Bookings

The average booking value hotels are realizing on their direct website is nearly double the value they are receiving from third-party booking channels, the global hotel industry’s leading cloud platform, […]

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Priceline: We Can Offer Discounted Rates, Too

Priceline Group Interim CEO Jeffery Boyd believes hotel chains should reconsider their efforts to withhold their lowest rates from the largest accommodations player on the planet. “I wouldn’t express it […]

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What if Airbnb became the boutique hotel of many?

What if Airbnb built a hotel? Ian Schrager said on stage at this year’s BLLA conference that, in some ways, Airbnb is the boutique hotel of one. So, what if […]

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