Hotels
Hotelient seeking to disrupt internet booking engine market
With the advent of cloud computing, the cost of technology has plummeted, a bit like the London FTSE the day after Brexit. The only difference is that, unlike the FTSE […]
TripAdvisor edging closer to ‘meta’ metasearch
Over the past couple of months, TripAdvisor has been participating in Google’s hotel metasearch program. For selected hotels, consumers are seeing TripAdvisor as a place to book. Clicking on the TripAdvisor “Book” […]
Duetto Empowers Hotels with Personalized Loyalty Pricing
NB: This is an article from Duetto Most major hotel brands have invested heavily in their loyalty programs to grow their revenues and fight off online travel agencies, but if […]
Distribution vs Profitability: Future of hotel revenue management
Long periods of market uncertainty are becoming increasingly common in today’s highly fragmented industry and hospitality professionals are always on the lookout for better ways to maintain consistent profitability. Revenue […]
Creative Ways Hotels Can Drive Ancillary Revenue Online
There’s a saying that “old ways won’t open new doors.” When you stop thinking of your hotel website solely as a way for guests to book rooms and start thinking […]
Building a Smart Distribution Strategy
The important takeaway of the research is that hoteliers need to be mindful of the cost implications of their distribution strategy. Clearly, the third-party distributors can provide access to markets […]
8 Simple Strategies to Drive Bookings from Instagram
On social media today, your ability to be creative with the way you market your hotel is as important as mastering the essentials of each platform – if not more […]
Wyndham Email Marketing is All About Loyalty
The following is the transcript of an email QA with Whitney Cripe, senior director of loyalty marketing at Wyndham Hotel Group. How would you broadly define what Wyndham’s email strategy […]
IHG puts digital, direct bookings and loyalty first
With talk of a bid from China’s Anbang Insurance Group being dismissed by IHG, Sally White takes a look at what the future holds Pity the poor management that delivers […]
Expedia promotes a hotels loyalty rates and rewards program
Expedia, Inc., is the first online travel intermediary to begin displaying a hotel chain’s discounted loyalty rates next to standard rates. It’s also the first to cheerlead for a hotel’s own […]
