Hotels
Solving the PMS Value Conundrum: Invest in the Future, Not the Past
There are those unenlightened people in the hotel industry that will say that a property management system (PMS) is nothing more than a grandiose cash register. That its only function […]
HSMAI Report: Portrait of Revenue Management Leadership
The Hospitality Sales & Marketing Association International (HSMAI) announces the release of Portrait of Revenue Management Leadership. The report examines the results of a recent survey of hotel management executives […]
5 Hotel Marketing Mistakes & How to Fix Them
Running a hotel isn’t easy. In the day-to-day grind we can sometimes let some things fall through the cracks. Today, let’s take a step back to reflect and talk about […]
Six questions hotel owners need to ask when investing in a revenue solution
Making financially sound business investments is a critical aspect of any hotel owner’s world. However, sorting through today’s vast sea of revenue technology and analytical capabilities can often leave owners […]
3 Quick Ways To Drive More Bookings From Hotel Email Marketing
Even with all of the attention and focus given to Facebook, Google Hotel Ads, metasearch and other tools du jour… let’s not forget the tried and true workhorse of hotel […]
The Sacred Revenue forecast – why a Hotel should do it
NB: This is an article by Pontus Berner, Co-Founder and Managing Partner at berner+becker revenue management Anyone who has set foot in a professional kitchen and “accidentally” walked behind the […]
Programmatic Advertising: How Hotels Can Target Travelers
We recently had the pleasure of participating in Leonardo’s first-ever Digital Marketing Summit for Hoteliers, “The Evolving Shopping Journey and Its Impact on Direct Bookings.” Hoteliers from all over the […]
Stop the blame game Hotels and embrace OTAs
The perception that online travel agents are “horrendously expensive” is false and they should be embraced by hoteliers, a business expert says. Speaking at Duetto’s Revenue Strategy Forum, Professor Peter […]
How Do Hotels Create Content that Sells Rooms?
What are the most important factors for creating content that sells hotel rooms? What does “content” – that buzzword of all buzzwords – mean when it comes to hotels? There […]
Hotels should stress value proposition during corporate rate negotiations
As hotel sales and revenue management teams engage in corporate rate negotiations this fall, they might find themselves at a disadvantage for the first time in a few years. To […]
