Hotels

Using online information to define and refine your hotel competitive edge

The tourism trade contributed about US$7.2 trillion to the global economy in 2015, and with so much wealth at stake, you can be certain that the accommodation market is going […]

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Google Online Travel Adventure Upsets Its Biggest Advertisers

At the largest online travel conference last week, industry executive Steve Hafner was asked an unusual question: What’s the first word that comes to mind when you think about Google? “Annoying,” […]

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Hotels, Let’s Go Direct!

It is not an astonishing piece of news anymore that online bookings play a key role in the hospitality industry, bypassing the offline channel of bookings tremendously. The trend has […]

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Hotels need to get innovative if they want guests to “stop clicking around”

The decision by the Australian Competition and Consumer Commission (ACCC) to enshrine rate parity between hotels and Online Travel Agencies (OTAs) has created a new impetus for the hotel sector […]

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The Revenue Managers Guide to Handling High Cancellation Rates

Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, […]

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4 Myths of Revenue Management

Revenue management doesn’t often find itself associated with mythical unicorns or other infamous folklore, but there are still some very common misconceptions that tend to swirl around the importance of […]

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7 Things Hotel Marketers Are Thankful For This Thanksgiving

Coming off the heels of an intense election season, this Thanksgiving will be unlike any other. No matter who won your vote or where you stand personally, let’s come together […]

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Four ways to help your hotel master online reviews

Imagine what would happen if a member of your staff blatantly ignored guests at the front desk who wanted to discuss their hotel stay. What if this employee promptly deleted […]

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How To Find The Right Benchmarking KPIs For Your Hotel

Let me ask you a question: Does achieving a budget mean you are a fantastic hotelier? Or does it just mean that you/ the general manager is skilled at creating achievable budgets? […]

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Look Beyond Your Rooms to Drive Ancillary Revenue in 2017

With 2017 on the horizon, the thought crossing every hotelier’s mind right now is, “How are we going to improve? What are we going to do differently next year to […]

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