Hotels

The positive impact of the OTAs on hotel industry performance, at least in terms of occupancy numbers, can’t be argued, but identifying exactly where that business is coming from and […]

NB: This is an article from Leonardo In a recent article, we introduced you to the idea of starting to think beyond selling hotel rooms and uncover ways to generate […]

NB: This is an excerpt for Revinate‘s eBook, A Hotelier’s Guide to Google SEO Most hoteliers we talk to are well aware of the importance of their website’s ranking on […]

Oh, the infamous Airbnb. For years, major hotels have taken comfort that it’s left alone their most valuable travelers. Since its birth (and near-failure) in 2008, the home-sharing startup has targeted […]

Much research has been done into how people read webpages. There is, in fact, a science to it; a certain pattern our eyes follow when we visit a website. Understanding […]

I’ve worked in Corporate Finance and in Revenue Management for the Hospitality and other industries and I can confirm that, when done correctly, there is no more analytically intense profession than […]

The booking button on your hotel website is the goal – it’s not the strategy. To persuade guests to book, you need a hotel marketing strategy to drive qualified traffic to your […]

An argument could be made that the hotel industry was late to the revenue management game. While airlines were early to develop dynamic pricing strategies, it wasn’t until much later […]

NB: This is an article from ReviewPro Out of the hundreds of hoteliers in attendance on our TripAdvisor webinar last year, a total of 87% said that TripAdvisor is either […]

I was recently invited to deliver two workshop sessions at NTA’s annual Contact event, which was being held for the very first time in my hometown of Québec City. How […]