Hotels
Insights from ITB – How hotels can maximise their revenue performance for the next fair
To maximise the revenue performance during a fair or high impact event might be easier said than done. Many rely on returning business to bring in a safe level of […]
Google Will Become A Well Oiled Travel Marketing Machine
2016 was a year full of fun new surprises for our favorite search engine. Travel, in particular, seems to be a special area of interest for Google as the search […]
5 Design Tactics Helping Hoteliers Drive Direct Bookings
What’s the most important function of your hotel’s website design? It’s not the aesthetics. It’s not even, ultimately, what guests can learn about you from it. In the end, your […]
How Hotels Can Fill Their Rooms via Twitter
The average frequent flyer spends at least one hour researching prospective hotels online in his or her destination before booking a flight. In 2017, it will be a marketing sin […]
Five Email Campaign Ideas to Help You Reach Automation Domination
You’re a hotelier, and that means you’re busy. Despite your best efforts, you can never seem to find enough time to check every item off your “to do” list. And […]
Expedia is wrong: a better direct price does make money for the hotel
Expedia has stated on many occasions that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. We do not share their […]
Dynamic packages: the big opportunity on a less beaten track
From flash sales firms to big OTAs, dynamic packages open up a whole new avenue of growth in 2017 Whether it’s big travel companies getting bigger and better through acquisition, […]
Making the Impossible Possible: The Magic of Hotel Room Allocation & Distribution Technology
The average nightly rate for a hotel room in Nashville last year was $261. In Boston, the average was $257. For the average four-night stay in either destination, a guest […]
Remove the Silos, One Team, One Revenue Dream
Hotel service is built around team work. From front desk rock stars to detail-oriented room attendants to friendly and personable bartenders, every department and every job role plays a fundamental […]
Dynamic rates empower hotels, not corporate end-users
With major hotel mergers allowing already massive chains to gain even greater negotiating power over room rates, it is vital that corporates take enhanced steps to ensure that any arrangements […]
