Hotels

“If I was starting a hotel from scratch, I’d give all my distribution to OTAs and just concentrate on the guest and their experience.” That was the view announced by […]

Most hoteliers view revenue management as a strategic imperative, given the opportunity to improve the financial performance. That said, it is important to note that revenue management can take many […]

The only consistent aspect in the way people plan travel is that it’s constantly changing. Each decade brings new ways for customers to connect with the hospitality experience because of […]

  If hotels aren’t paying enough attention to mobile right now, they’re missing out. That’s the primary message Facebook Head of Travel, Christine Warner, has for hotel brands. Warner recently […]

  Every compelling story – a thrilling book, a coworker’s wild weekend recount, an upcoming blockbuster movie – contains some very familiar elements. Commonly referred to as the five w’s […]

Increasing traffic and increasing bookings is one of the biggest aims for any hotel, but in the United States, it’s becoming a real problem. America may be facing many challenges […]

If there’s one subject that divides hoteliers, it’s TripAdvisor — don’t worry, though, that’s not what this column is about. Well, not mainly. Instead, I want to talk a little […]

When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from Mediative discovered that there was a distinct pattern to the way […]

Every day your hotel sales, reservations and front desk colleagues are fielding questions from both prospects and guests regarding why it is that the rates are so much higher during […]

Big data has been a starting player on the strategic revenue roster for years. In fact, years before big data exploded into something like a phenomenon, hotels were increasingly incorporating […]