Hotels
Crafting the perfect guest experience, from website to hotel
Gone are the days when a guest’s hotel experience began with the doorman welcoming them into the lobby. With the average guest spending time on at least 38 sites prior […]
Six techniques to tackle falling customer loyalty
On May 1 1981, the launch of American Airlines’ AAdvantage frequent flyer programme was widely regarded as a landmark event in the aviation industry: new and influential standards were set. […]
Airbnb: A tech case study for our times
When tech fanatics get together, they look back in awe at ancient history, to the formative years when innovation and daring converged to create some of the world’s great inventions. […]
3 Tips to Reduce Booking Abandonment on Your Hotel Website
Hotels can invest hundreds, if not thousands, of dollars each month driving traffic to their website. But if your website isn’t optimized to drive direct bookings, then all that time […]
8 Reasons Why Your Hotel Brand Needs a Mobile App to Succeed
Alexa Robertson is traveling for business. At the airport, she pulls out her smartphone and opens her favorite hotel’s mobile app. With a few finger taps, she requests an airport […]
Airbnb Mega Hosts Are Turning It Into Just Another Travel Booking Site
With hundreds of listings and major corporate backers, a new breed of Airbnb host is changing the fundamentals of the service. Of Airbnb’s many hosts, Jan stands out. Jan’s profile […]
6 Ways to Grow Direct Bookings with Booking Engine Data
Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has a huge amount of useable data. Broken down properly, that data […]
Machine Learning: Buzz Phrase or the Revenue Real Deal?
Are revenue management tools hooking their wagon to one of today’s biggest buzz phrases or are they leveraging it for efficiency & insights? NB: This is an article by Fabian […]
5 Hotel Marketing Tips for Better Google Search Results
While bringing in website traffic certainly is one of Google’s most important functions, it’s not the only way hoteliers can leverage success from the search giant. Google offers a variety […]
Marketing initiatives: are they really worth it?
Tom Bacon shares marketing lessons from Choice Hotels, and taps his own personal experience to find that marketing spend is more complicated than you think How do you assess the […]
